Less is more:

CITIZEN's bestseller in a new size - the Tsuyosa 37

The Japanese term Tsuyosa means strength. And indeed, the Citizen model of the same name made a strong appearance at its market launch in 2022. Since then, the Tsuyosa series has found enormous favour with many watch enthusiasts and has become a bestseller in the Citizen portfolio in recent years. Nevertheless, some people have asked for a smaller diameter that caters to both ladies and gentlemen with slimmer wrists.

Citizen responded to this request and launched three Tsuyosa models with a case diameter of 37 millimetres in spring 2025. The first "37 models" are available in the colours ice blue, pastel pink and dark green. They complement the existing 40 mm models and therefore offer an even greater choice.

Smaller, more discreet - but still powerful

The case diameter has shrunk, but the features have not. The new Tsuyosa models are still driven by the automatic in-house movement (calibre 8210) - the same as in the larger models. Also included: A scratch-resistant sapphire crystal with a magnifying glass above the date window, luminous material on the hands and hour markers, a glass back, a crown at "4 o'clock" for a slim profile and all-day comfort. Comfort is also ensured by the integrated stainless steel bracelet with rounded links. The water resistance is rated at 5 bar.

All of this makes the Tsuyosa models with a diameter of 37 millimetres ideal for everyday wear and are in no way inferior to the larger models.