Citizen is official partner of the European League of Football

Citizen Watch Europe GmbH has been the official Game Time Presenter of the European League of Football since the 2023/24 season. American football is one of the most popular sports in the world, which makes us all the more pleased to have realised a partnership with the European League of Football. Football is also moving to the forefront in Europe, as can be seen from the 17 participating teams from 9 nations taking part in the ELF this season. There are many parallels between the sport of football and the production of our watches. Football is a demanding game at a high technical and tactical level. In addition, the demands on timing and precision are diverse, and this is also reflected in our values. Highest precision and future-oriented technologies are the basic values for the development and production of our watches.


CITIZEN is the official timekeeping sponsor of the Hamburg and Kitzbühel ATP tennis tournaments

CITIZEN has always had a close connection with tennis. Its commitment as main sponsor of the major WTA women's tennis tournament at the Rothenbaum in Hamburg, which was held from 1987 to 1995 under the name CITIZEN CUP, is still remembered today. The long-standing and ongoing partnership with the US Open at Flushing Meadows also underlines the great interest in this dynamic and technically demanding sport. From now on, CITIZEN will also be supporting the ATP 500 tournament at Rothenbaum in Hamburg and the ATP 250 tournament in Kitzbühel from its European headquarters in Hamburg as the official timekeeping sponsor. These two tournaments are renowned for their long tradition and CITIZEN is delighted to be able to give a new face to timekeeping as the official watch partner. CITIZEN watches are known for their advanced and innovative technology combined with high-quality materials and a sporty design. These attributes are also found in tennis. Athleticism, sophisticated technology, the latest materials and a playful spirit can be decisive factors in the outcome of a match. Reason enough for CITIZEN to dedicate itself specifically to this sport.


World figure skating

CITIZEN has supported the international figure skating competition since 1982 and is the ISU's oldest sponsor.

For CITIZEN, figure skating represents ideals and values similar to those of watchmaking.

With Better Starts Now, Citizen has created a new brand statement that encapsulates the ethos and discipline that underpins the brand. No matter who you are or what you do, there is always room for improvement, and now is the time to start. This is how various technologies and products have been invented, manufactured and improved, such as Eco-Drive technology, which powers watches with any light source, and Satellite Wave technology, which receives time signals and position data from orbital satellites around the world. The driving force behind the brand is to create new technologies or make existing technologies better and more efficient.



In the world of sport, athletes and timekeepers have a lot in common. That's why Citizen Watch Company is proud to celebrate its 22nd year as Official Timekeeper of the US Open tennis championships. Every year, two weeks are set aside for the US Open tennis championships. It is the Grand Slam event of men's and women's professional tennis, the most publicised tennis tournament of the year. CITIZEN plays an important role in the US Open tennis championships each year, and CITIZEN's match time monitors have recorded the playing time of some of the longest Grand Slam matches in history.

We are also proud to be the official sponsor of Arthur Ashe Kid's Day, the exclusive timekeeper and official sponsor of the Western and Southern Open and the Connecticut Open at Yale.