40 years of Eco-Drive
In 1976, CITIZEN developed the world's first analog, light-powered watch. We called the technology Eco-Drive. With Eco-Drive, our watches generate power even in dim lighting and run for months in the dark. We created watches with multi-functions; watches that are smaller, thinner and more beautiful; watches that everyone can relate to, even love. As a pioneer in lighting technology, we continue to explore new possibilities for the future of the wristwatch, making watches that inspire people everywhere.