Sponsoring

Citizen Watch Europe GmbH has been the official Game Time Presenter of the European League of Football since the 2023/24 season. American football is one of the most popular sports in the world, which makes us all the more pleased to have realised a partnership with the European League of Football. Football is also moving to the forefront in Europe, as can be seen from the 17 participating teams from 9 nations taking part in the ELF this season. There are many parallels between the sport of football and the production of our watches. Football is a demanding game at a high technical and tactical level. In addition, the demands on timing and precision are diverse, and this is also reflected in our values. Highest precision and future-oriented technologies are the basic values for the development and production of our watches.

World figure skating

CITIZEN has supported the international figure skating competition since 1982 and is the ISU's oldest sponsor.

For CITIZEN, figure skating represents ideals and values similar to those of watchmaking.

With Better Starts Now, Citizen has created a new brand statement that encapsulates the ethos and discipline that underpins the brand. No matter who you are or what you do, there is always room for improvement, and now is the time to start. This is how various technologies and products have been invented, manufactured and improved, such as Eco-Drive technology, which powers watches with any light source, and Satellite Wave technology, which receives time signals and position data from orbital satellites around the world. The driving force behind the brand is to create new technologies or make existing technologies better and more efficient.