The video begins with a top-down view of a watchmaker's workbench, filled with tools and watch parts. The scene transitions to a close-up of hands examining a watch, followed by a shot of the watchmaker holding the watch up to his eye. The camera then pans out to show the watchmaker and two others working together at the workbench. The scene shifts to a close-up of a pocket watch, then back to the workbench with the watchmaker and his colleagues. The video displays the text "It Works!" and then "The End" with the text "Pocketwatch, 1924". The scene changes to a modern watchmaker's workbench, with the watchmaker working on a watch. The video displays the text "The End" with the text "Parashock, Japan's first shock resistant watch, 1956". The video shows a close-up of a moray eel, followed by a shot of many red fish swimming in the ocean. The scene shifts to a watchmaker's workbench, with the watchmaker examining photos of fish. The video displays the text "The End" with the text "Parawater, Japan's first water resistant watch, 1959". The video shows a watchmaker's workbench, with the watchmaker drawing watch designs. The video displays the text "The End" with the text "Crystron Solar Cell, World's first analog light-powered watch, 1976". The video shows a watchmaker's workbench, with the watchmaker working on a watch. The video displays the text "The End" with the text "Eco-Drive Satellite Wave F100". The video ends with the text "Better Starts Now" and the Citizen logo.