Women's, men's, unisex: watches for every wrist

CITIZEN TSUYOSA 37, Moon Phase & Citizen L

New Citizen watches for autumn/winter 2025

Since CITIZEN was founded over 100 years ago, the Japanese watch brand's philosophy has been to offer the perfect watch for every wrist and every need. Over the decades, this has resulted in a significant variety of model series and variants. In autumn/winter 2025, Citizen adds further watches to its wide-ranging portfolio – in the form of new TSUYOSA, Eco-Drive and ladies' models from the Citizen L series.

Within the TSUYOSA range, there are two new variants in purple and blue with a diameter of 37 millimetres. They are suitable for both men and women.

Three new Eco-Drive models with moon phase, perpetual calendar, world time and radio-controlled function accurate to the second are classic and functional. The Citizen L women's collection welcomes three no less classic models with Roman numerals and pink, white and black dial colours.

Citizen TSUYOSA 37 - in Purple & Blue

With the TSUYOSA 37 model series, CITIZEN answered the call in spring 2025 for a smaller diameter within the series – whether for ladies or gentlemen with slimmer wrists. The current colour options are now rounded off by two new models with dials in purple and blue.

Although the housing diameter has been reduced compared to the larger TSUYOSA models (40 mm), the features have not. Inside the TSUYOSA 37, an automatic in-house movement (calibre 8210) is still at work. In addition, there is scratch-resistant sapphire glass with a magnifying glass over the date window, luminous material on the hands and indices, a glass back and a crown at ‘4 o'clock’ for a slim silhouette and wearing comfort. . The integrated stainless steel bracelet with rounded links also ensures better wearing comfort. The water resistance is up to 5 bar. All this together makes the new TSUYOSA models with a diameter of 37 millimetres ideal partners for everyday use, in no way less impressive than the larger versions.

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Classic: Moon phase - Eco-Drive radio-controlled watch with world time and perpetual calendar

At first look, you wouldn't know it from the three classic-looking men's models with moon phase function (full moon to new moon), but they are packed with numerous features. These includes a light-powered and radio-controlled Eco-Drive movement (Radio Controlled), which receives signals from atomic clocks around the globe, a perpetual calendar, world time and a power reserve indicator.

They also feature sapphire glass and are anti-magnetic. One version comes with a blue dial on a stainless steel strap, while a second version – also with a blue dial – comes with a black-coated case and stainless steel strap. The third version comes with a white dial and blue leather strap.

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Citizen L - Elegance & Eco-Drive

Roman numerals, elegant curved case sides and a crown with a blue decorative stone (cabochon). These are the features of the latest models from the Citizen L range for women. In addition to their elegant design, they also offer a number of practical features.

The light-powered Eco-Drive movement, for example, ensures that you won't have to worry about setting these watches for a very long time. They run for up to 180 days without any light exposure – and the rate deviation is only +/- 15 seconds per month. The new L models are available in three versions: two stainless steel models with a pink or black dial. As well as a gold version with a white dial. The diameter is a comfortable 30.25 millimetres, and the height is a flat 8.7 millimetres.

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