In the early 1970s, the world was in the grip of an energy crisis, and the engineers at CITIZEN saw sunlight as an innovative, environmentally friendly source of energy. Sie hatten es sich Its mission was to develop an eco-friendly watch that no longer required regular battery changes. In 1976, CITIZEN launched the world’s first light-powered analogue watch. Since then, over the past half-century, CITIZEN has refined the functionality and design of Eco-Drive technology, which transforms even the smallest amounts of light into energy. Eco-Drive watches can now be found in around 140 countries and regions across the world.
With the Eco-Drive PHOTON, CITIZEN demonstrates that Eco-Drive transforms every kind of light into energy that powers time. In the same way, the unique personality of the wearer has the power to light up the future and our society, helping to drive change forward.