The video opens with an aerial view of Tokyo, Japan, with the Tokyo Tower visible. The text "Time for new horizons" appears. The text "TOKYO NEW YORK PARIS" appears. A Citizen watch appears in the sky. The watch is shown in close-up, highlighting its features. The video transitions to an aerial view of New York City, with the One World Trade Center visible. The text "The new radio-controlled chronograph powered by Eco-Drive" appears. The video transitions to an aerial view of Paris, France, with the Eiffel Tower visible. The text "Always the right time. Everywhere." appears. The watch is shown again, with the text "TOKYO NEW YORK PARIS Time for new horizons." and "100th ANNIVERSARY OF THE FIRST CITIZEN WATCH" appearing.