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Citizen watches ad: Two worlds, one choice. Suratto and Tsuyosa collections.

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New arrivals

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Close-up of a wristwatch on a wrist, with a grey strap and gold details.

Ladies

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Man in brown jacket and black pants, leaning on a stone structure

Men

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Sporty, Elegant styles

SERIES 8

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Video transcription
The video showcases a Citizen Series 8 Automatic watch, highlighting its design and features through various close-up shots and angles, including the watch face, side profile, and internal mechanism, culminating in a final shot of the watch and the Citizen logo.
Citizen Series 8 watch on a metallic background, blue dial
Man wearing a gold watch, close-up shot, luxury timepiece, wrist
Man in shirt and jeans stands against a cloudy sky, looking up.

Inspired by the future

CITIZEN Technologies

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Citizen News

Three Citizen watches: gold, silver, and a blue-strapped chronograph, all with white faces.

TSUYOSA 37, Mondphase & Citizen L

For over 100 years, CITIZEN has followed one mission: to create watches for every wrist and every need. This season, you can once again expect a wide range of new models – from elegant to functional. Read more

Citizen watch with a black dial and silver bracelet on a book

TSUYOSA 37 Limited Edition

The CITIZEN TSUYOSA 37 ‘Time Slip’ Limited Edition with a fumé dial is ideal for those who like a discreet but elegant look. Limited to 8,000 pieces worldwide, this edition complements the TSUYOSA 37 model series, which was first introduced in spring 2025. Read more

Close-up of a Citizen watch with a detailed dial and metal band, showing time.

PROMASTER SKY U830

Powered by the newly developed in-house calibre U830, these watches now offer even more functionality in an aviation-inspired design. CITIZEN's popular combination pilot watches from the PROMASTER SKY series are getting a technical update. Read more

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Man wearing a watch, hand in pocket, black sweater, beige pants, close-up shot

TSUKI-YOMI

A woman's wrist with a red watch. The watch has a red strap and a silver case.

CITIZEN L

Series 8

Series 8

Man wearing a watch, holding equipment, close-up shot, black outfit

PROMASTER

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