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Citizen Eco-Drive watches powered by light, displayed with scenic backgrounds.

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Learn more about Eco-Drive

New arrivals

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Close-up of a wristwatch on a wrist, with a grey strap and gold details.

Ladies

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Man in brown jacket and black pants, leaning on a stone structure

Men

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Sporty, Elegant styles

SERIES 8

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Video transcription
The video showcases a Citizen Series 8 Automatic watch, highlighting its design and features through various close-up shots and angles, including the watch face, side profile, and internal mechanism, culminating in a final shot of the watch and the Citizen logo.
Citizen Series 8 watch on a metallic background, blue dial
Man wearing a gold watch, close-up shot, luxury timepiece, wrist
Man in shirt and jeans stands against a cloudy sky, looking up.

Inspired by the future

CITIZEN Technologies

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Citizen News

A futuristic Citizen Eco-Drive watch with a blue patterned dial.

50th anniversary of Eco-Drive

To mark the 50th anniversary of Eco-Drive, CITIZEN’s proprietary solar technology, the Japanese company is presenting two limited-edition anniversary models called Eco-Drive PHOTON. The light-powered watches are equipped with a new movement (Cal. E036) which, when fully charged, runs for ...  Find out more

Four Citizen watches with different colored faces and metal bands.

TSUYOSA Shore

Until now, CITIZEN's successful TSUYOSA series was designed as a sporty yet rather urban watch. With the new models in the Shore collection, the Japanese watch brand is now taking a slightly more robust direction: Die The TSUYOSA features a… Read more

Close-up of a green Citizen automatic watch with a date window.

Citizen novelties 2026 – Automatic

A lot of mechanical features for a small price. For over 100 years, CITIZEN's stated mission has been to offer the right watch for every budget and every requirement. From premium models to affordable models for everyone. Read more

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Man wearing a watch, hand in pocket, black sweater, beige pants, close-up shot

TSUKI-YOMI

A woman's wrist with a red watch. The watch has a red strap and a silver case.

CITIZEN L

Series 8

Series 8

Man wearing a watch, holding equipment, close-up shot, black outfit

PROMASTER

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