The CITIZEN
Brand Philosophy

Your watch should be an integral part of your life, a companion. That is why The CITIZEN sees telling accurate time as its key mission. It wants to mark each individual second of your life with greater purity and prcision than any other watch. With both Eco-Drive and mechanical movements, our untiring quest for greater accuracy is ongoing.

As one of just a handful of manutactures worldwide, CITIZEN makes every part of ist watches in-house. Assembling The CITIZEN watches demands extraordinary skill. That task is performed by our watchmaking Meisters, master craftpeople whose finely-honed instincts breathe life into products. in our quest for greater elegance and accuracy, we work ceaselessly to improve every individual technology and every component of our watches.

The CITIZEN believes in clean, simple and practical design. Our aim is to craft watches that people will want to have on their wrists regardless of transient changes of fashion. We want everyone to enjoy our watches in all sorts of situations an occasions.

We believe that our customer should be able to enjoy our products with absolute peace of mind over decages. At The CITIZEN, we are always asking ourselves the same question: "What constitutes genuine satisfaction for our customers?" Our dedicated staff are there to support you as we work to expand and upgrade all the special services that spark customers deligt.