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Black watch with a metal strap on a dark background, side view.

better
starts
now

is CITIZEN’s belief that it is always possible to make something better, and now is the time to start doing it.

CITIZEN has always believed in a future where better solutions can be found.
We turn those solutions into reality through our watchmaking.

Super Titanium™ successfully combines strength and lightness with a beautiful appearance.

The pursuit of functionality melds with the ever-changing zeitgeist to create new value in the form of beauty and elegance.

The brilliance of Super Titanium™ embodies CITIZEN’s unwavering dedication.
Springing from the past. Persisting into the future.

Titanium is naturally an extremely soft and difficult-to-machine metal.
Processing titanium into a meticulously crafted product is a major challenge.
CITIZEN has developed titanium-processing technologies based on decades of research into the metal.

Titanium

Close-up of shiny metal discs arranged in a pattern, industrial design

Lightweight.
Corrosion- resistant.
Gentle on the skin

Processing technologies

Metalworking machine in action, cutting metal with precision and water spray.

Pressing
Machining Polishing
Beautiful appearance

DURATECT

Close-up of watch parts hanging in a blue-toned environment.

DURATECT
Surface-hardening technology
Scratch resistance

The secret to a beautiful watch.
DURATECT colour variations

DURATECT is a CITIZEN proprietary surface-hardening technology. It protects the pristine appearance of the watch by treating the surfaces of the case and bracelet materials via special processes. There are many surface-hardening technologies. Of these, DURATECT alone is recognised as having achieved hardness levels of over 1,000 HV and met the very highest quality standards. Sakura pink, DLC Blue, Amber yellow—the list goes on. None of our competitors can match DURATECT for its range of distinctive colours.

 

01
SCRATCH RESISTANT

Technologies for
surface coating

03
SCRATCH and DENT RESISTANT

Hybrid technologies for both coating and hardening

02
DENT RESISTANT

Technologies for hardening the actual materials

 
Gold Citizen watch with white face, roman numerals, and date display.

DURATECT Amber yellow

Hardness: approx. 1,700-2,300 HV

A soothing yellow gold that guards against metal allergies, this colour is a long-standing favourite with all ages and genders. Boasting exceptional hardness, it can be used for both daily watches and dress watches.

Citizen XC watch with rose gold case and bracelet, white dial, date display.

DURATECT Sakura pink

Hardness: approx. 1,000-1,500 HV

This pale and gentle pink evokes the beautiful, delicate colour of cherry blossoms against a slate grey sky in springtime. Sophisticated and serene, this subtle colour never loses its pristine beauty.

Citizen watch with black dial, silver band, and multiple subdials for timekeeping and functions.

DURATECT MRK

Hardness: approx. 1,300-1,500 HV

This version of DURATECT hardens the surface of the actual materials to make them resistant to nicks and bumps as well as scratches. Because it works directly on the titanium materials, it has excellent hypoallergenic properties at the same time as highlighting titanium’s beautiful purity by accentuating its natural shine and texture.

Citizen watch with blue face and silver band, date display at 3 o'clock.

DURATECT Platinum

Hardness: approx. 1,000-1,100 HV

The silver colour is derived from the translucent brilliance of platinum. Watches treated with it shine extraordinarily vividly in pale moonlight.

Citizen watch with multiple dials, silver band, and world time features.

DURATECT Titanium carbide

Hardness: approx. 1,000-1,100 HV

The masculine-looking silver colour capitalises on titanium’s natural hue. This was the first version of DURATECT to be commercialised.

Citizen Attesa watch with black dial, chronograph, and world time function.

DURATECT DLC

Hardness: approx. 1,000-1,400 HV

This adaptation of industrial-use diamond-like carbon (DLC) for watches is a CITIZEN proprietary technology. In addition to the gorgeous black hue, superior scratch resistance and smoothness to the touch typical of DLC, it is hypoallergenic and has an external appearance suitable for jewellery watches.

Citizen Attesa watch with multiple dials, black and blue design, satellite wave GPS.

DURATECT DLC Blue

Hardness: approx. 1,000-1,400 HV

This blue DLC was created through a sophisticated technology that controls the reflection and refraction of light with great precision. The shine developed only after overcoming numerous technical challenges interacts with the circumambient light to generate a gorgeous sense of depth.

Citizen Attesa watch with satellite wave GPS, black design, and multiple dials.

DURATECT DLC (Recrystallized titanium)

Hardness: approx. 1,000-1,400 HV

A DURATECT DLC coating is applied to a crystal pattern created by heat-treating titanium according to a proprietary method. The shine of the crystals changes depending on the viewing angle. This makes for a beautiful look that is at once unique and rich in variety.

Citizen watch with brown leather strap, world time, and moon phase display.

DURATECT Pink

Hardness: approx. 1,000-1,500 HV

This pink colour combines scratch hardness with an atmosphere of lush elegance. Reminiscent of the sun´s warm radiance, its soft glow adds a distinct note of refinement to the wearer.

Beauty and functionality that embody our quest
for knowledge and new technologies

The shine of Super Titanium™.
Time has never looked so good.

DURATECT: CITIZEN’s proprietary surface-hardening technology.
We attained a variety of superb finishes through a relentless series of improvements.
Now, through our technology, we have created a world where titanium can be truly beautiful.
Video transcription

The video begins with a dark screen, then transitions to a close-up of a watch frame, followed by a series of abstract, metallic shapes and particles floating in a dark space. The video then showcases various watch components, including circular frames in different colors and materials, and finally displays the text "SUPER TITANIUM" and "BETTER STARTS NOW" before ending with the brand name "CITIZEN".

Stronger. More beautiful. More comfortable.

Our quest for the ideal material for watches culminated in Super Titanium™. Titanium’s supposed natural drawbacks include being ‘soft and easily scratched’ and being ‘unable to express rich colours, impossible to polish to a fine finish and having no shine.’ We overcame all these disadvantages—and by doing so, we opened up new possibilities for watch materials.

Discover the four advantages of this technology.
Video transcription

The video begins with a dark screen with two teal lights on either side, then transitions to a close-up of a futuristic-looking machine with a circular opening, inside of which are two robotic arms holding watches. The video then shows a close-up of the watches, one made of Super Titanium and the other of stainless steel, and then shows a scratch-resistance test with a nylon roller brush. The video then shows the watches being tested for corrosion resistance, and then shows the Super Titanium watch again, highlighting its scratch resistance, lightweight, hypoallergenic, and rust resistance.

Born of technological progress.
A CITIZEN technology

Titanium is so difficult to machine that in Japan it is known as ‘the material that makes craftsmen weep.’

Through our unrivalled craftsmanship and years of R&D, CITIZEN successfully overcame titanium’s inherent shortcomings. Learn about our cutting-edge research and technologies. It’s a story of challenges faced and challenges overcome.
Video transcription

The video shows the manufacturing process of a watch. It begins with close-up shots of metal discs, followed by a machine shaping a metal piece. The process continues with close-ups of machinery, including a machine applying oil, and hands working on watch components. The video then shows the watch components being cleaned in a liquid, followed by close-ups of the watch components. The video ends with the words "SUPER TITANIUM" and "CITIZEN" appearing on the screen.

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