Eco-Drive Technology

ECO-DRIVE TECHNOLOGIE

40 years of Eco-Drive

In 1976, CITIZEN developed the world's first analog, light-powered watch. We called the technology Eco-Drive. With Eco-Drive, our watches generate power even in dim lighting and run for months in the dark. We created watches with multi-functions; watches that are smaller, thinner and more beautiful; watches that everyone can relate to, even love. As a pioneer in lighting technology, we continue to explore new possibilities for the future of the wristwatch, making watches that inspire people everywhere.

What is Eco-Drive ?

Eco-Drive is a core technology from CITIZEN that generates power even in dim light and allows watches to run for over six months* even in the dark.

No need to change batteries
Eco-Drive eliminates the hassle and expense of changing batteries regularly.
Generates energy even in dim light
Eco-Drive generates energy not only in sunlight, but also in indoor light. No need to worry about your clock ever stopping.
Runs for over six months in the dark.
One full charge is enough to keep most Eco-Drive models running in the dark for more than six months*. Some models have a runtime of 10 years.
Some models have a runtime of less than six months.

Sustainable

Approximately 4 million Eco-Drive watches are sold each year. This means that every year we save 4 million batteries that would otherwise have to be disposed of. Assuming that a battery is about 2.1 mm high , all these batteries create a tower 8,400 m high - almost as high as Mount Everest. In this way, we reduce a whole lot of waste and use natural energy instead.

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Eco-Drive Collection

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